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Discovering the world of Frauenschuh

Those who love the mountains (and fashion) love Frauenschuh: its pieces, with that unmistakable vintage touch, soft fabrics and delicate colors, evoke images of luxurious chalets, snow-capped peaks and relaxing strolls in the city center.

Thanks to its understated elegance, Frauenschuh clothing is perfect in any setting, whether formal, sporty or casual. And it is precisely this versatility that has made it a go-to for all mountain and alpine lifestyle enthusiasts.

Behind each garment are decades of passion for craftsmanship, a strong connection to Alpine roots, and an unwavering commitment to sustainable innovation. In this article, we will guide you through the world of Frauenschuh so you can appreciate this iconic brand even more.

The history of the Frauenschuh brand

Frauenschuh was founded in Kitzbühel, in the heart of the Austrian Alps, more than 70 years ago. Initially, the brand was a small family-run craft workshop dedicated to leather processing. Even back then, the brand had a clear mission: to create high-quality clothing in full respect of Alpine traditions.

To achieve this goal, the Frauenschuh family has expanded its product range over the years, introducing natural fabrics such as merino wool and cashmere, and developing functional, comfortable and refined garments .

Today, Frauenschuh is internationally recognized as synonymous with high-end, perfect for those seeking elegance and practicality for every occasion, whether in the mountains or in the city.

Frauenschuh’s values: alpine tradition and innovation

When we choose garments to offer in the Lagazoi store, we don’t just consider their aesthetic appearance. We look for products that also reflect our values, such as the love of the mountains and nature that we share with our customers. And who better to embody this passion than Frauenschuh?

Among the distinctive elements that characterize the brand are:

  • High-quality fabrics – each item is handcrafted with craftsmanship and precision, using only the best materials to ensure durability and strength.
  • Maximum functionality – Frauenschuh pieces are not only aesthetically impeccable, but also offer uncompromising functionality. By employing the latest technologies, each product is designed to withstand the harshest conditions. Breathable, waterproof, windproof or heat regulating fabrics are used to ensure comfort and protection in all conditions.
  • Attention to sustainability – the brand is committed to using natural and sustainable materials, such as organic cotton and mulesing-free wool, thus ensuring respect for animal welfare and the environment. Each garment is designed to last, minimizing resource waste and contributing to more responsible consumption.

Frauenschuh’s most iconic pieces

Owning a Frauenschuh piece means adding to your wardrobe an item that never goes out of style, a reliable companion for season after season. It is an investment that will stay with you through the years, offering comfort and elegance for every occasion.

Among the brand’s most iconic pieces are the fleece jackets, an absolute must-have. Made from high-quality materials, these jackets combine warmth, lightness and breathability, providing protection against the cold without ever sacrificing style.

Padded vests are equally versatile and iconic. Ideal as a mid-layer or worn alone on milder days, they offer a comfortable fit and warmth without weighing you down.

When it coms to skiwear, Frauenschuh stands out with its fitted ski suits, designed for those who want to feel comfortable and free to move without sacrificing a touch of style. With an ergonomic fit that follows the figure, the suits enhance the silhouette but still ensure maximum comfort. The same goes for ski jackets and pants, designed to naturally contour the body, and made from high-quality technical materials to offer warmth and protection, downhill after downhill.

Lastly, turtleneck sweaters, made of soft merino wool, complete the picture of the brand’s most iconic items. Their essential, timeless style makes them a must-have for those who want a refined, quality wardrobe.

How to choose Frauenschuh pieces

Buying a Frauenschuh garment means investing in quality, functionality and timeless style. But how to choose the perfect piece?

Usually, when you choose a clothing item, you immediately think about how to match it with the rest of your wardrobe. With Frauenschuh, however, the choice becomes easy: thanks to its soft colors and elegant and versatile designs, each garment perfectly complements any outfit, allowing you to create different pairings effortlessly.

One aspect you will have to consider for your choice, however, is the fit. Frauenschuh is known for its craftsmanship and tailored cuts: its garments are generally fitted and stretchy to ensure freedom of movement without compromising elegance.

Are you in doubt about size? To help you choose, you’ll find a complete size guide in our online shop, so you can confidently choose the perfect piece for you.