Marcel Hirscher, a true icon of alpine skiing, continues to amaze the world with his unparalleled talent and legacy. With eight consecutive World Cup victories and a record-breaking career, the Austrian champion has cemented his place among the greatest athletes in history. Yet, Hirscher’s journey doesn’t stop at competition—his latest ventures, Van Deer and The Mountain Studio, showcase his passion for innovation and excellence both on and off the slopes.
During a pause in his competitive career, Marcel Hirscher transformed his passion for skiing into an ambitious new chapter: Entrepreneur and innovator. Driven by an unwavering commitment to detail and a relentless pursuit of excellence, he set out to redefine the world of skiing and technical apparel, taking his vision far beyond the slopes. The result? Two groundbreaking brands already making a significant impact.
But Hirscher’s journey didn’t end there. With the unexpected announcement of his return to competition, he’s reignited the thrill for fans and ski enthusiasts worldwide—not just as an athlete, but as a game-changer in the sport. Keep reading to discover how this champion is reshaping the future of skiing, both on and off the mountain.
Marcel Hirscher and Van Deer: A Legacy of Success
Van Deer is more than a brand—it’s the embodiment of an athlete’s unparalleled expertise and passion for the mountains. Founded by Marcel Hirscher, a legend who mastered every turn, jump, and challenge on the slopes, Van Deer is dedicated to meeting the highest expectations of skiers. Seamlessly blending tradition, innovation, and meticulous attention to detail, the brand stands as a beacon of excellence in the skiing world.
What makes Van Deer unique?
- Exclusive Product Craftsmanship: Every pair of skis is a masterpiece, where precision engineering meets artisanal craftsmanship to deliver exceptional performance and exclusivity.
- Cutting-Edge Technology: Utilizing ultra-light materials and aerodynamic designs, Van Deer skis are built to conquer even the most demanding challenges.
- Limited Production: With only a small number of models crafted, each ski reflects an unparalleled focus on quality and individuality.
- Hirscher’s Direct Involvement: Marcel Hirscher’s hands-on approach—from design to field testing—ensures that every product upholds the brand’s promise of superior quality and performance.
Van Deer offers an exceptional selection of skis for every discipline—whether it’s slalom, giant slalom, or freeride—ensuring skiers enjoy an unparalleled experience on the slopes.
Hirscher’s innovation continues with The Mountain Studio
Building on the success of the Van Deer project, Marcel Hirscher has co-founded The Mountain Studio, a brand that seamlessly blends functionality with style. Designed for mountain enthusiasts, The Mountain Studio offers apparel that combines technical excellence with minimalist design, perfect for both outdoor adventures and everyday life.
The Austrian champion’s brand features a comprehensive collection of technical wear, including:
- Jackets: Crafted to endure wind, snow, and extreme conditions, these jackets are lightweight, breathable, and deliver exceptional performance. Highlights include three-layer designs such as the GTX Pro 3L Shell Jacket M, which provides superior insulation for the coldest trail days.
- Pants: Experience cutting-edge design with pieces like the GTX Pro 3L Shell Pant M, crafted to deliver exceptional cold-weather protection while maintaining full freedom of movement—perfect for all your winter adventures.
- Base and mid layers: Engineered with high-performance, breathable fabrics, these layers ensure you stay warm and dry, even during intense activities. A standout is the Techno Stretch Mid T-Neck M, a must-have for any technical wardrobe.
- Functional accessories: Complete your outfit with stylish yet practical hats, gloves, and neck warmers. The TMS & Hestra Leather Glove, born from a prestigious collaboration with a leading industry brand, offers unparalleled protection and comfort in any condition.
The Mountain Studio´s mission is to celebrate the mountain lifestyle by creating apparel that seamlessly blends functionality, style, and versatility.
Hirscher’s triumphant return to competition: a new chapter begins
Fans were thrilled by the unexpected announcement of Marcel Hirscher’s return to competition. The legendary skier will hit the slopes with his own Van Deer skis, putting their performance to the ultimate test in demanding conditions. This decision reflects not only his trust in the brand’s quality but also an exceptional opportunity to showcase its innovation.
Hirscher’s comeback is more than just a return to racing; it’s a statement about the transformative power of innovation in elevating athletic performance. His renewed presence on the race track is a testament to a career defined not by past triumphs but by an unwavering pursuit of future ambitions.
Through Van Deer and The Mountain Studio, Marcel Hirscher has seamlessly blended his passion for excellence into two brands that resonate deeply with winter sports enthusiasts. These ventures go beyond creating equipment and apparel—they represent a holistic approach that unites experience, innovation, and a profound connection to the mountains.
Hirscher’s return to competition marks a pivotal moment in his journey, underscoring his enduring determination and inspiring spirit, which continue to captivate fans and the world of winter sports alike.
